Telltıde
Receive-side monitoring for live CRM journeys

Catch broken journey emails before customers do

Receive-side monitoring for live CRM journeys. Telltide uses seeded inboxes to detect missed, duplicate, late, and broken emails in production, then alerts your team fast.

Early access product in development for CRM and lifecycle teams running high-value email journeys

Early access product in development. We are speaking with CRM and lifecycle teams now.

You're on the pilot list.

We’ll let you know when pilot spots open and show you what Telltide can catch in a live journey.

Missed emails
Catch the journey that stopped delivering before customers, support teams, or stakeholders do.
Duplicate sends
Flag the same message landing twice inside a live automated flow.
Broken personalisation
Detect null fields, unresolved merge tags, malformed content, and wrong dynamic blocks.
Late emails
Spot timing failures while there is still time to act, not hours or days later in a report.
How it works

Telltide watches from the receive side, not just the send side

Your ESP can confirm a send event. Telltide is designed to confirm what actually landed in the monitored inbox, when it landed, and whether the content arrived correctly.

1

Add monitored inboxes to live journeys

Place seeded accounts across key paths in welcome, transactional, triggered, and lifecycle journeys.

2

Set what good looks like

Define expected timing, frequency, and content checks for each monitored email.

3

Get alerted when something breaks

If an email is missing, duplicated, delayed, or arrives with broken content, your team knows fast.

Why teams care

Silent journey failures are expensive

Most teams only find production issues through customer complaints, support tickets, manual QA, or later reporting drift. Telltide is built to surface those issues earlier.

Journey stopped firing

A trigger runs, but the expected email never reaches the monitored inbox.

Silent suppression or pathing issues

The workflow looks clean, but the wrong branch or suppression rule blocks delivery.

Broken personalisation

The email arrives with null fields, raw merge tags, malformed content, or the wrong dynamic block.

Duplicate sends

The same message lands more than once, damaging trust and creating operational risk.

Timing failures

Critical emails arrive well outside their expected window, even though the journey step appears complete.

Manual checking overhead

Teams waste time spot-checking journeys because send-side reporting does not confirm the customer experience.

Built for high-value email journeys

Strongest where live production issues hurt most

Telltide is built for CRM and lifecycle teams running journeys where silent failure impacts revenue, trust, or compliance.

Welcome and onboarding journeys

Catch missed or broken first-touch emails before new users hit a dead start.

Transactional and triggered sends

Monitor service and behaviour-led emails where timing and accuracy matter.

Lifecycle, retention, and winback

Protect the automated journeys that keep engagement moving over time.

Why receive-side monitoring matters

Your ESP confirms a send. It does not confirm the experience.

Send-side reporting tells you a message was processed. It does not tell you that the right email reached the right inbox, on time, with the right content. That is the gap Telltide is built around.

What most teams can usually see

  • Message processed by the ESP
  • Send volume appears normal
  • No obvious workflow error
  • Performance drift only becomes visible later

What they still cannot confirm

  • The email reached the monitored inbox
  • It arrived within the expected window
  • It arrived exactly once
  • The content rendered as intended
Alert example

A practical check on a daily welcome email

Telltide can monitor a daily welcome send and flag when no monitored welcome email lands across the day, then alert your team at the start of business the next morning.

Daily welcome journey alert
Example
Journey
Daily welcome email
Expected
At least one monitored welcome email received that day
Observed
No monitored welcome email received across the full day
Failure type
No sends detected against expected daily activity
Alert channel
Slack, SMS, email, or webhook
Alert sent
Start of business next day
Who it is for

Built for teams running live automated journeys

Telltide is designed for CRM, lifecycle, and marketing ops teams that need faster visibility when production journeys stop doing what they are supposed to do.

CRM and lifecycle teams

  • High-value triggered and automated journeys
  • Lean operational coverage
  • Customer trust tied closely to comms quality

Marketing operations teams

  • Need fast visibility into live issues
  • Want proactive alerts, not passive reporting
  • Support multiple journeys or brands

Regulated environments

  • Duplicates and broken content carry extra risk
  • Operational confidence matters more
  • Manual checking is not enough

Teams changing platforms

  • Useful during ESP migration and cutover
  • Monitoring that sits outside the sending platform
  • Extra confidence while visibility is fragmented

See where your live journey monitoring is thin

Request pilot access to hear when spots open and see how Telltide monitors live journeys for missed, duplicate, late, and broken emails before they turn into customer issues.

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